Teenagers from Ormskirk are preparing to be ”elegant young ladies” this prom season as they pick the more glamorous fish tail and high neck frocks.
Preparations for the special balls, due to take place around the end of May and the beginning of June, began early this year with many dressmakers and shop owners saying they have been busier than ever this year.
Big Fat Gypsy Weddings dressmaker Thelma Madine, from Aughton, whose workshop is in Liverpool city centre, has been busy making prom dresses as well as many other designs for her customers, who are not only welcome from Ormskirt and Skelmersdale, but also come from as far away as Ireland and the US.
She said: ”It’s a really big market for us. Customers start to get in contact as early as November, and we’ve just sent 14 prom dresses off to America.
”The amount people will spend ranges from a few hundred to a couple of thousand pounds. The most I have known was Ј4,500, which was for a prom dress for an American celebrity’s daughter.
”It’s such a big deal because it’s a one-off purchase. The girls want to be the best at the prom and to stand out. It’s very competitive.”
Judy Smith, owner of Judy Smith Bridal Boutique in Ormskirk, said she has had so many girls coming in trying to find the perfect dress.
Prom dress from Judy Smith Bridal Boutique in Ormskirk
She said: ”We have been very busy and have seen girls trying on all different styles of dresses. The most popular have been chiffon, fishtail and high neck illusion dresses.
”Most of the girls are really lovely and some do have quite strong opinions about what they want. They have done their research on colour and style. While other girls come in and say they don’t like what’s on the hanger but then when they try it on they love the dress.
”The theme this year I think is elegant women judging on what I am selling.